Engaging Next Gen Clients: A Session Exclusively for BDO Alliance and CPAFMA Members

Date: Tuesday, August 28, 2018
Time: 11:00 AM ET / 10:00 AM CT / 09:00 AM MT / 08:00 AM PT [Prevailing Time]
Presenter(s): Renee Moelders, ConvergenceCoaching LLC
Objective(s):
Understand next generation buyers, learn strategies to market to and attract young buyers in this one hour course
Field of Study: Communications and Marketing
Program Level: Basic
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.
Watch Recording

Course Description

Millennials have surpassed Baby Boomers as the largest living generation in the US. Young buyers are transforming the way we call a taxi, stay in touch with business colleagues and shop for essentials. And their digital expectations are driving changes to the traditional CPA firm client engagement and service delivery models. Attend this 60-minute session to understand next generation buyers and how they are different from traditional clients, as well as strategies to market to and attract young buyers. Leave this session with a roadmap for ensuring your firm stays relevant by engaging with the buyers of today and tomorrow!

Presenter and Moderator Bios
Renee is a consultant with ConvergenceCoaching, LLC, a national leadership and marketing consulting firm dedicated to helping leaders achieve success by working with them to develop and implement leadership, succession, human resources, and training and development plans.

Prior to joining ConvergenceCoaching, Renee was a Firm Administrator for Copeland Buhl & Company, PLLC, a medium-sized public accounting firm in the Minneapolis/St. Paul area. In her role as Firm Administrator, she was responsible for finance, operations, human resources and oversight of the administrative team. Over the course of her 20+ year career, Renee has worked for four different accounting firms around the country, exposing her to a variety of challenges in day-to-day operations as well as being instrumental in devising and executing long-term strategy. Renee has managed a variety of firm projects in the past including management and monitoring of the succession process as partners retire; developing and improving firm performance evaluation, career development and goal setting processes; software conversions and improvement in the firm’s utilization of computer systems and software; and development of dashboard financial reporting systems to help the organization focus on key metrics to move the organization forward. Because success in her prior Firm Administrator roles required Renee working closely with the Managing Partner and the partners to manage change, she is perfectly suited to her consulting role working closely with firm leaders within the ConvergenceCoaching client community.

For many years Renee has been an active member and leader in the CPA Firm Management Association. She served as the Vice President of the CPAFMA Minnesota Chapter, where she scheduled exciting and meaningful monthly programming for engaged participants. She also serves on the Planning Committee for the BDO Alliance HR Roundtable. Renee is a frequent speaker and writer on topics impacting CPA firm leaders and offers practical strategies for improvement and change. In her free time, she practices vinyasa yoga and enjoys walking, cooking for her husband and two kids, singing baritone in a women’s barbershop chorus, and reading.

Cost
Free for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs

Delivery System

  • All programs are delivered using the Zoom platform.
  • Confirmations will include log-in instructions.
  • Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
  • All registrants will receive a link to the MAPCast’s recording by email within 48 business hours of event’s conclusion.
  • There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.

Registration

All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

Refund Policy

CPAFMA will not issue refunds for MAPCasts. If a registrant is unable to participate in the MAPCast and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future MAPCast. Alert the CPAFMA staff member monitoring the MAPCast if technical difficulties are encountered and technical support will be provided to eliminate problems with future MAPCasts.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the MAPCast recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA MAPCasts or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.

What is an CPAFMA MAPCast?
An CPAFMA MAPCast is a live, interactive 30 or 60-minute conference presented over the Internet. You can attend from any location that has Internet access from any device. You pay just one registration fee for as many participants as you wish at each location.

Note that high-speed Internet access is not mandatory.

Who presents at an CPAFMA MAPCast?
Your MAPCast will have one or more speakers who are recognized experts on the topic. MAPCasts typically include a Q&A session; you can ask questions by audio or chat options.

CPE Credits
CPAFMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

MAPCasts with an HR focus have been approved for recertification credit hours toward PHR and SPHR recertification through the Human Resources Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org. 

MAPCasts qualify for Public Accounting Firm Manager (PAFM) continuing education credit through the CPA Firm Management Association (CPAFMA). For more information about certification or recertification, please visit the PAFM section of this website.

Why CPAFMA MAPCasts?

Fast.
No wasted time. Get right to the heart of the matter in a 30 or 60-minute session designed to easily fit into your busy schedule.

Convenient.
No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your own device or conference room.

Easy.
A device with an Internet connection is all you need. If your device does not have sound capabilities, the ability to dial in from a telephone is available.

Ideal for multiple attendees.
Use a speakerphone and projector/monitor and invite as many people as you want to participate - at no extra cost to you.

Affordable.
CPAFMA MAPCasts are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars. PAFMs attend for free. PCPS members are able to register at the CPAFMA member rate.

CPAFMA has partnered with the AICPA PCPS to offer PCPS members the same member rate for MAPCasts. PCPS members should indicate their membership when registering.