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What is an CPAFMA MAPCast?
An CPAFMA MAPCast is a live, interactive 60-minute conference presented over the telephone and over the Internet. You can attend from any location that has telephone and Internet access. You pay just one registration fee for as many participants as you wish at each call/log-in location.

Note that high-speed Internet access is not mandatory – the system works with dial-up but you must have separate connections for the audio and video portions. You may use cell phones for the audio if you have only one connection.

Who presents at an CPAFMA MAPCast?

Your MAPCast will have one or more speakers who are recognized experts on the topic. Conferences typically include a Q&A session; you can ask questions by phone or instant messaging options.

CPE Credits
CPAFMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

MAPCasts with an HR focus have been approved for one recertification credit hour toward PHR and SPHR recertification through the Human Resources Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at

What does my registration include?

Your registration includes long-distance charges for the audio portion and log-in to the video presentation. Once logged in, all handouts are downloadable prior to the start of the MAPCast. MAPCasts also include one hour of CPE.



No wasted time. Get right to the heart of the matter in a 60-minute session designed to easily fit into your busy schedule.


No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your desk or conference room.


A telephone and computer are all the equipment you need. Just dial in and log-in to the system. That's it.

Ideal for multiple attendees.

Use a speakerphone and projector and invite as many people as you want to participate - at no extra cost to you.

CPAFMA MAPCasts are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars

Making a Convincing Case Effectively - MAPCast

Date: Wednesday, July 12, 2017
Time: 03:00 PM ET / 02:00 PM CT / 01:00 PM MT / 12:00 PM PT [Prevailing Time]
Presenter(s): Guy Gage, III, LPC, CPT, Owner of PartnersCoach
Objective: Participants will learn how to frame their argument or idea, use a model that unfolds the case logically and clearly and examine an initiative where this model was successful.
Field of Study: Communications
Program Level: Intermediate
CPE Credit: 1 Credit Hour

No advanced preparation or prerequisites are required for this course.

Course Description
When you have to make a high stakes case for an initiative in your firm or with a client, you have to make a convincing argument to the decision makers. How you present your idea will have a great impact as to whether you are successful or not. Are you prepared to make your case effectively?

This webinar, Making a Convincing Case Effectively, will teach you some fundamentals in human behavior research and change management to influence people to understand and accept your idea. You will discover the state of mind that your audience brings to your presentation and then how to engage them effectively to increase your ability to "sell" your plan.

Presenter Bio(s)
Guy Gage, LPC, CPT, is the owner of PartnersCoach, a coaching and consulting firm working exclusively with the staff and partners of accounting firms. Using the science of human behavior and organization development, he coaches and trains CPAs to align their personal style with breakthrough knowledge and skills to become high-contributing professionals.

In addition to holding a license in counseling and a certificate in human performance improvement, he worked in a 4-office accounting firm for almost 8 years, giving him an appreciation of the real-life challenges and obstacles CPAs face.

Guy is a graduate of West Virginia Wesleyan College and Marshall University Graduate College. His affiliations include the American Mental Health Counselors Association, the West Virginia Licensed Professional Counselors Association, and currently serves on the licensing board for counselors. He may be reached at 304.677.0296 or You may visit his website at for more information about his work.

$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs

Delivery System

System requirements to use Adobe Connect:
Adobe Connect only requires that you have an internet connection, a web browser, and Adobe Flash Player version 10.1 or greater to attend a webinar. Adobe Connect supports nearly any operating system including Windows, Macintosh, Linux and Solaris, as well as the most widely used browsers including Internet Explorer, Firefox, Safari, and Chrome.