Making a Convincing Case Effectively

Date: Wednesday, July 12, 2017
Time: 03:00 PM ET / 02:00 PM CT / 01:00 PM MT / 12:00 PM PT [Prevailing Time]
Presenter(s): Guy Gage, III, LPC, CPT, Owner of PartnersCoach
Objective(s):
Participants will learn how to frame their argument or idea, use a model that unfolds the case logically and clearly and examine an initiative where this model was successful.
Field of Study: Communications
Program Level: Intermediate
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.
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Course Description

When you have to make a high stakes case for an initiative in your firm or with a client, you have to make a convincing argument to the decision makers. How you present your idea will have a great impact as to whether you are successful or not. Are you prepared to make your case effectively?

This webinar, Making a Convincing Case Effectively, will teach you some fundamentals in human behavior research and change management to influence people to understand and accept your idea. You will discover the state of mind that your audience brings to your presentation and then how to engage them effectively to increase your ability to "sell" your plan.

Presenter and Moderator Bios
Guy Gage, LPC, CPT, is the owner of PartnersCoach, a coaching and consulting firm working exclusively with the staff and partners of accounting firms. Using the science of human behavior and organization development, he coaches and trains CPAs to align their personal style with breakthrough knowledge and skills to become high-contributing professionals.

In addition to holding a license in counseling and a certificate in human performance improvement, he worked in a 4-office accounting firm for almost 8 years, giving him an appreciation of the real-life challenges and obstacles CPAs face.

Guy is a graduate of West Virginia Wesleyan College and Marshall University Graduate College. His affiliations include the American Mental Health Counselors Association, the West Virginia Licensed Professional Counselors Association, and currently serves on the licensing board for counselors. He may be reached at 304.677.0296 or guy@partnerscoach.com. You may visit his website at www.partnerscoach.com for more information about his work.

Cost
$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs

Delivery System

All programs are delivered using the Zoom platform.
Confirmations will include log-in instructions.
Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
All registrants will receive a link to the MAPCast’s recording by email within 48 business hours of event’s conclusion.
There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.

All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

CPAFMA will not issue refunds for MAPCasts. If a registrant is unable to participate in the MAPCast and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future MAPCast. Alert the CPAFMA staff member monitoring the MAPCast if technical difficulties are encountered and technical support will be provided to eliminate problems with future MAPCasts.

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the MAPCast recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA MAPCasts or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.

What is an CPAFMA MAPCast?
An CPAFMA MAPCast is a live, interactive 30 or 60-minute conference presented over the Internet. You can attend from any location that has Internet access from any device. You pay just one registration fee for as many participants as you wish at each location.

Note that high-speed Internet access is not mandatory.

Who presents at an CPAFMA MAPCast?
Your MAPCast will have one or more speakers who are recognized experts on the topic. MAPCasts typically include a Q&A session; you can ask questions by audio or chat options.

CPE Credits
CPAFMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

MAPCasts with an HR focus have been approved for recertification credit hours toward PHR and SPHR recertification through the Human Resources Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org.

MAPCasts qualify for Public Accounting Firm Manager (PAFM) continuing education credit through the CPA Firm Management Association (CPAFMA). For more information about certification or recertification, please visit the PAFM section of this website.

Why CPAFMA MAPCasts?

Fast.
No wasted time. Get right to the heart of the matter in a 30 or 60-minute session designed to easily fit into your busy schedule.

Convenient.
No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your own device or conference room.

Easy.
A device with an Internet connection is all you need. If your device does not have sound capabilities, the ability to dial in from a telephone is available.

Ideal for multiple attendees.
Use a speakerphone and projector/monitor and invite as many people as you want to participate - at no extra cost to you.

Affordable.
CPAFMA MAPCasts are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars. PAFMs attend for free. PCPS members are able to register at the CPAFMA member rate.

CPAFMA has partnered with the AICPA PCPS to offer PCPS members the same member rate for MAPCasts. PCPS members should indicate their membership when registering.