For Chapter Leaders Only: Boosting Growth: Developing a Business Development Culture in your Firm

Date: Tuesday, September 20, 2016
Time: 03:00 PM ET / 02:00 PM CT / 01:00 PM MT / 12:00 PM PT [Prevailing Time]
Presenter(s): Art Kuesel, President, Kuesel Consulting
Objective(s):
Learn top strategies that firms have been employing to boost organic growth by involving everyone from the receptionist on up to the managing partner.
Field of Study: Marketing
Program Level: Basic
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.
  View Podcast

Course Description

This one-hour Chapter Leader Huddle is the first in a series available to all current and aspiring CPAFMA Chapter Leaders. The course topics are designed for personal, firm, and chapter benefit with time for Q&A. Exclusively developed for CPAFMA Chapter leaders and future leaders by the Association's Director of Chapter Development.

Is growth EVERYONE’S responsibility? If not, why not? Let’s face it, our rainmakers can’t continue to do it themselves, and many have already started to slow down toward retirement. The firm of tomorrow will build a culture of marketing and business development to help drive greater growth and reduce concentration risk in a few people. While some people aren’t well suited to personal marketing, there are many more in your firm who simply haven’t been asked, haven’t been trained, and haven’t had the right role models in this area to be successful at it.

Presenter and Moderator Bios
Art Kuesel President of Kuesel Consulting, Inc., offers a unique and valuable perspective to his clients that’s been shaped by internal roles in business development, marketing, and people development at two leading CPA firms, as well as nearly ten years of consulting to the public accounting profession. Dozens of firms count on Art’s perspective annually to shape their top objectives and strategies to drive stronger performance for the firm. Consulting with managing partners, COO’s, firm administrators, learning directors, and marketing directors gives Art multiple points of view to address and solve the challenges facing today’s firms. But he’s more than just strategy – many firms hire Art to implement major initiatives alongside leadership, offering practical guidance to capitalize on opportunities and avoid obstacles.

Cost
Free for CPAFMA Members / Free for Non-Members / Free for PAFMs

Delivery System

  • All programs are delivered using the Zoom platform.
  • Confirmations will include log-in instructions.
  • Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
  • All registrants will receive a link to the MAPCast’s recording by email within 48 business hours of event’s conclusion.
  • There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.

Registration

All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

Refund Policy

CPAFMA will not issue refunds for MAPCasts. If a registrant is unable to participate in the MAPCast and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future MAPCast. Alert the CPAFMA staff member monitoring the MAPCast if technical difficulties are encountered and technical support will be provided to eliminate problems with future MAPCasts.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the MAPCast recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA MAPCasts or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.